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BrandMedium
ProjectBrand Identity
Multiple identical brand identity books with black typography on white covers arranged diagonally on a light grey background.

Medium Brand Identity 2020

Associated creatives

COLLINS
COLLINSGraphic Design

Tags

brand identity bookidentity bookbrand bookbook designwhite booktypography book

Description

An overhead view displays multiple identical brand identity books arranged in a clean diagonal grid across a neutral grey surface. Each book features a stark white cover with prominent black typography detailing brand guidelines, messaging, and visual elements. The bold branding for Medium is clearly legible on each volume, reflecting the strategic design work by COLLINS. Sharp lighting creates subtle shadows that give depth to the minimalist composition.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Apps & Digital Platforms

Color

Pure White (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Brand Film / Corporate Video