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BrandMedium
ProjectBrand Identity
Two framed graphic posters featuring typography and branding for Medium leaning against a grey wall on a surface.

Medium Brand Identity 2020

Associated creatives

COLLINS
COLLINSGraphic Design

Tags

framed typographic postertypographic posterframed posterpostermedium brand identitybrand identitymedium logotypography

Description

Two framed posters featuring graphic design and typography for Medium are displayed leaning against a neutral grey wall. The poster on the left features dense white text on a vibrant red background with the Medium wordmark at the bottom. The poster on the right displays white text arranged inside a circular shape on a rich blue background, also accompanied by the Medium wordmark. Clean studio lighting casts distinct shadows to the right of each black-framed artwork.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Digital Media & Publishers

Color

Jet Black (20%)
Scarlet (40%)
Cobalt (40%)

Background

Grey Seamless

Context

Advertising Campaign