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BrandMedium
ProjectBrand Identity
Split view showing a smartphone displaying a digital publishing app interface next to a close-up of app icons on a phone screen.

Medium Brand Identity 2020

Associated creatives

COLLINS
COLLINSGraphic Design

Tags

smartphone app interfacesmartphoneapp interfacemobile applicationapp iconsdigital interface

Description

Brand identity project for Medium created by COLLINS, featuring digital product interface design and mobile application layouts. The split-composition layout presents a smartphone running the reading application alongside a detailed view of application icons against a wooden desk surface. Soft natural lighting creates subtle shadows across the white tabletop and pen. The clean graphic design highlights app navigation elements and distinctive iconography.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Apps & Digital Platforms

Color

Pure White (50%)
Jet Black (30%)
Camel (20%)

Context

Advertising Campaign, Website / Web