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  • ·Summer Club 24 campaign portrait by Levon Baird for Mecca
Brand
Mecca
ProjectSummer Club 24
Model relaxing on a red sunbed with stacked crates of fresh fruit in a summer advertising campaign for Mecca

Mecca Summer Club 24 2024

Associated creatives

Sophie Flecter
Sophie FlecterProp Stylist
Levon Baird
Levon BairdPhotographer
Dylan Buzolich
Dylan BuzolichVideographer
Victoria Baron
Victoria BaronMake-up Artist
Joel Forman
Joel FormanHair Stylist
Monica Russell
Monica RussellFashion Stylist
Carmen Cicchinelli Production
Carmen Cicchinelli ProductionProducer

Tags

woman relaxing on sunbedwoman restingwomanred sunbedsunbedgold ringsrings

Description

This portrait from the Summer Club 24 campaign for Mecca was photographed by Levon Baird. The image features a model resting on a bright red sunbed with her eyes closed, shielding her face with her hand. Crates filled with fresh fruit, including lemons, watermelons, and oranges, are stacked in the background under warm sunlight. The production features prop styling by Sophie Flecter, hair styling by Joel Forman, makeup by Victoria Baron, and fashion styling by Monica Russell.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Cosmetics

Color

Crimson (70%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign