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Brand
Mecca
ProjectSummer Club 24
Close-up portrait of a blonde woman with red lipstick shielding her eyes from bright sunlight against a vivid red background

Mecca Summer Club 24 2024

Associated creatives

Sophie Flecter
Sophie FlecterProp Stylist
Levon Baird
Levon BairdPhotographer
Dylan Buzolich
Dylan BuzolichVideographer
Victoria Baron
Victoria BaronMake-up Artist
Joel Forman
Joel FormanHair Stylist
Monica Russell
Monica RussellFashion Stylist
Carmen Cicchinelli Production
Carmen Cicchinelli ProductionProducer

Tags

woman shielding eyes from sunwoman shielding eyeswoman with red lipstickblonde womanwomanred lipsticksummer sun

Description

This vibrant beauty campaign image for Mecca's Summer Club 24 project features a close-up portrait of a blonde woman reclining against a bold red backdrop under direct sunlight. She wears striking red lipstick and lifts her hand to shield her face, casting a distinct shadow across her features. Playful graphic elements, including a yellow smiling sun illustration and a blue palm tree icon, overlay the frame alongside prominent bold white typography displaying the brand and project name. The high-contrast composition captures a sun-drenched, energetic mood typical of seasonal beauty advertising.

Style

Commercial, Square, Warm, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Crimson (60%)
Pure White (20%)

Background

Set-dressed

Context

Advertising Campaign