Mecca Summer Club 24 2024

Description

This commercial campaign image for Mecca's Summer Club 24 project features a blonde woman reclining on a vibrant red sun lounger outdoors. She wears dark sunglasses, a white top, and bright red lipstick, with one arm raised behind her head. The sunlit setting includes crates of fresh summer fruits such as strawberries, watermelons, lemons, and oranges arranged on striped picnic towels nearby. Captured by photographer Levon Baird with fashion styling by Monica Russell, hair by Joel Forman, makeup by Victoria Baron, and set design by Sophie Flecter, the composition employs bold primary colors and strong direct lighting to create a striking summer aesthetic.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Cosmetics

Color

Background

Road

Context

Advertising Campaign