Max Mara: Weekend MaxMara S/S 2025 Campaign
Brand
Date
Jan 2025
Description
The Weekend MaxMara S/S 2025 campaign presents a series of editorial portraits featuring model Grace Valentine. Shot by photographer Sean Thomas with creative direction by Macs Iotti, the imagery draws on an architectural, outdoor setting to frame the collection. Fashion editing by Kate Phelan highlights a layered aesthetic, showcasing pieces such as oversized bombers, trenches, and floral silks. The production utilizes natural light and analogue film techniques, supported by hair styling from Malcolm Edwards and makeup by Sam Bryant.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Color
Jet Black
Background
Street
Context
Advertising Campaign
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