Max Mara
Weekend MaxMara S/S 2025 Campaign
Brand
Date
Jan 2025
Description
The Weekend MaxMara S/S 2025 campaign, led by creative director Macs Iotti, explores contemporary silhouettes through a clean editorial lens. Photographed by Sean Thomas, the series captures model Grace Valentine in varied architectural settings, utilising natural light to emphasise the texture and layering of the seasonal collection. Fashion editing by Kate Phelan defines the styling, incorporating sharp outerwear and detailed silk pieces. The production features hair styling by Malcolm Edwards and makeup by Sam Bryant, with casting handled by Barbara Nicoli & Leila Ananna. The work maintains a consistent analogue film aesthetic across its outdoor portraits.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
Advertising Campaign
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