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  • ·Weekend MaxMara S/S 2025 Campaign by Sean Thomas
Brand
Max Mara
ProjectWeekend MaxMara S/S 2025 Campaign
Model seated on a stone bench wearing an olive green coat over a patterned floral outfit for Weekend MaxMara

Max Mara Weekend MaxMara S/S 2025 Campaign 2025

Associated creatives

Macs Iotti
Macs IottiCreative Director
Sean Thomas
Sean ThomasPhotographer
Kate Phelan
Kate PhelanFashion Editor/Stylist
Malcolm Edwards
Malcolm EdwardsHair Stylist
Sam Bryant
Sam BryantMakeup Artist
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Grace Valentine
Grace ValentineModel

Tags

woman seated on stone bencholive green coatfloral outfitwomanolive green coat womanstone benchfloral print outfit

Description

This campaign image for Weekend MaxMara features model Grace Valentine seated comfortably on an ornate stone bench outdoors. She wears an olive green trench coat over a cream-colored silk outfit adorned with delicate floral patterns and a matching printed scarf. The scene is photographed by Sean Thomas with creative direction by Macs Iotti and styling by Kate Phelan. The cobblestone ground and rustic stone architecture provide a textured backdrop under natural daylight.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Forest Green (50%)
Cream (50%)

Background

Street

Context

Advertising Campaign