Max Mara Weekend MaxMara S/S 2025 Campaign 2025

Description

This dynamic campaign video for Weekend MaxMara showcases model Grace Valentine in a series of sunlit outdoor and architectural settings. Wearing styled outerwear and carrying accessories, the subject interacts naturally with urban environments featuring traditional tiles and coastal views. The footage employs a lifestyle and editorial aesthetic with natural lighting and vibrant color grading. Credits include direction by Macs Iotti, photography by Sean Thomas, and styling by Kate Phelan.