Max Mara
Fall-Winter 2026 Campaign
Sep 2026
The Max Mara Fall-Winter 2026 campaign captures a refined approach to seasonal luxury fashion. Featuring model Lulu Tenney, the imagery centers on the interplay between tactile textures—such as mohair, knitwear, and wool—and an architectural, studio-based set composed of curved, vertical-grain dark wood paneling. Photographer Karim Sadli utilizes soft, directional lighting to maintain a consistent earthy palette, highlighting the silhouettes of oversized capes and structured coats. Styled by Tonne Goodman, the campaign leans into a monochromatic, tonal aesthetic that emphasizes clean lines and sophisticated layering, presented with minimalist typography.
Commercial, Warm, Vertical
Soft Light
Luxury Fashion Houses
Wood Texture
Advertising Campaign
