Max Mara

Sep 2026

Max Mara presents the Fall-Winter 2026 campaign, featuring model Lulu Tenney in a series of studio portraits that highlight the collection's focus on tactile materials and structural silhouettes. Photographed by Karim Sadli, the imagery employs soft, directional lighting to emphasize the texture of mohair, wool, and heavy knits. Stylist Tonne Goodman curates a monochromatic palette of brown and burgundy, set against a backdrop of curved, vertical-grain dark wood paneling. The campaign utilizes clean compositions and warm, earthy tones, resulting in an editorial aesthetic that channels a moody and sophisticated visual language.

Commercial, Warm, Vertical

Soft Light

Luxury Fashion Houses

Wood Texture

Advertising Campaign