Brand
ProjectFall-Winter 2026 Campaign

Max Mara Fall-Winter 2026 Campaign 2026
Associated creatives
Tags
Description
Lulu Tenney poses for the Max Mara Fall-Winter 2026 advertising campaign photographed by Karim Sadli and styled by Tonne Goodman. She wears a structured, oversized dark brown wool jacket featuring broad lapels and wide turned cuffs, layered over a matching dark turtleneck and belted bottoms. Suede opera-length gloves and a dark handbag complete the tonal styling. The composition is framed in vertical orientation within a warm, dark wood-paneled studio setting with controlled soft lighting.
Style
Vertical, Commercial, Moody, Warm
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Espresso (60%)
Chocolate (30%)
Background
Wood Texture
Context
Advertising Campaign
