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Brand
Max Mara
ProjectFall-Winter 2026 Campaign
Model Lulu Tenney wears an oversized textured burgundy cape coat against curved wooden panel walls in a studio portrait.

Max Mara Fall-Winter 2026 Campaign 2026

Associated creatives

Karim Sadli
Karim SadliPhotographer
Tonne Goodman
Tonne GoodmanStylist
Lulu Tenney
Lulu TenneyModel

Tags

lulu tenneylulu tenney posingburgundy cape coatburgundy coattextured coatmohair cape coatoversized coatburgundy outerwear

Description

Model Lulu Tenney poses for the Max Mara Fall-Winter 2026 campaign, photographed by Karim Sadli with styling by Tonne Goodman. She wears an oversized, high-neck cape coat in a rich, tactile burgundy textured mohair over dark trousers. The shot is framed vertically within an architectural set composed of vertical curved warm wood veneer screens with soft, directional studio illumination.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Burgundy (80%)
Off-Black (20%)

Background

Wood Texture

Context

Advertising Campaign