Brand
ProjectSpring 2025

Mavi Spring 2025 2025
Associated creatives
Tags
Description
Models Daphne Groeneveld and Matthew Bell walk across a city intersection as part of the Mavi Spring 2025 campaign. Photographed by Thomas Slack and styled by Dianna Lunt with hair by Kiyonori Sudo and makeup by Linda Gradin under creative direction by Hillary Comstock. The scene features natural daylight illuminating an urban backdrop with historic multi-story buildings and traffic lights. Both models wear casual apparel including light wash denim jeans and layered outerwear, captured in an editorial lifestyle style.
Style
Editorial, Lifestyle, Horizontal, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Denim (40%)
Camel (30%)
Pure White (20%)
Background
Street
Context
Advertising Campaign

