Brand
ProjectSpring 2025

Mavi Spring 2025 2025
Associated creatives
Tags
Description
This portrait for the Mavi Spring 2025 collection features model Matthew Bell photographed by Thomas Slack with creative direction by Hillary Comstock. The subject stands with arms crossed, wearing a blue overshirt over a white t-shirt and denim jeans. The studio setting features a clean neutral wall and a portion of a light-colored chair in the lower corner. Soft, natural-looking lighting defines the composition and highlights the texture of the garments. Hair styling is by Kiyonori Sudo and makeup by Linda Gradin.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Cobalt (50%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign

