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Brand
Mavi
ProjectMavi Holiday
Close-up portrait of a woman with curly dark hair pulling up the high collar of a fuzzy off-white fleece jacket.

Mavi Mavi Holiday 2025

Associated creatives

Taylor Rainbolt
Taylor RainboltPhotographer
Hillary Comstock
Hillary ComstockCreative Director
Junya Nakashima
Junya NakashimaHair Stylist
Linda Gradin
Linda GradinMakeup Artist

Tags

fuzzy fleece jacketfleece jacketwhite fuzzy jackethigh collar jacketcurly hair womanwoman in fleece jacketzip collar sweater

Description

A close-up portrait of a woman with long dark curly hair gazing slightly off-camera while holding the high collar of an off-white fuzzy jacket up to her face. The image is evenly lit with soft studio lighting that emphasizes the plush texture of the fleece material and the metallic zipper detail. Clean neutral styling is paired with natural makeup, captured against a minimalist light grey studio backdrop for the Mavi Holiday campaign.

Style

Editorial, Vertical, Clean, Tactile

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-White (60%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign