MAC Cosmetics: Powder Kiss campaign
Brand
Date
Jan 2026
Description
MAC Cosmetics presents the Powder Kiss campaign, a series of visuals highlighting the unique formulation of their lipstick line. Photographed by Alex Black, the imagery focuses on the distinct texture of the product, utilizing crisp studio lighting to capture the difference between a pristine bullet and the soft, crumbling nature of the powdery finish. Captured in a vertical orientation, the work leans into a minimalist aesthetic against a clean gray backdrop. The execution emphasizes the product's soft-matte quality through high-contrast commercial imagery.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Color
Off-Black
Scarlet
Dusty Rose
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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