MAC Cosmetics
Powder Kiss campaign
Brand
ProjectPowder Kiss campaign
Date
Jan 2026
Description
MAC Cosmetics spotlights the sensory qualities of its Powder Kiss line in this focused campaign. The creative imagery emphasizes the product's unique formulation, contrasting a crumbled, powdery dusty-rose bullet against a smooth, velvety crimson shade. Photographer Alex Black utilizes crisp studio lighting and minimalist composition to capture the matte finish of the cosmetics. The vertical imagery leans into a clean, commercial aesthetic that centers on the textural nature of the product.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Cosmetics
Color
Off-Black
Scarlet
Dusty Rose
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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