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  • ·MAC Cosmetics Powder Kiss Campaign by Alex Black
Brand
MAC Cosmetics
ProjectPowder Kiss campaign
MAC lipsticks floating against a pale background, one intact with a matte red bullet and one shattered in dusty rose.

MAC Cosmetics Powder Kiss campaign 2026

Associated creatives

Alex Black
Alex BlackPhotographer

Tags

matte lipsticklipstickmac lipstickred lipstickshattered lipstickbroken lipstick bulletlipstick bullet

Description

Two matte black MAC lipsticks and their caps float diagonally across a clean pale gray background for the Powder Kiss campaign, photographed by Alex Black. One lipstick reveals a broken, powdery dusty-rose bullet with fragments crumbling mid-air, while the adjacent tube showcases an intact, velvety crimson red bullet. The composition highlights the soft-matte finish and unique powdery texture of the cosmetic formulation with crisp studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Cosmetics

Color

Off-Black (60%)
Scarlet (20%)
Dusty Rose (20%)

Background

Grey Seamless

Context

Advertising Campaign