MAC Cosmetics
Dazzle
Brand
ProjectDazzle
Date
Oct 2025
Description
MAC Cosmetics presents Dazzle, a beauty campaign focused on high-precision makeup applications and product detail. The series of vertical portraits highlights intricate textures, utilizing a clean, studio-based approach to emphasize defined winged eyeliner and matte lip finishes. Photographed by Mia Song, the project leans into polished commercial aesthetics. The compositions maintain a consistent minimalist white backdrop, allowing the focus to remain on the application of the liquid lipsticks and iridescent eyeshadows.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Nude / Sand
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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