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Brand
MAC Cosmetics
ProjectDazzle
Close-up portrait of a woman with blonde wavy hair holding up a MAC lipstick tube against a white seamless background.

MAC Cosmetics Dazzle 2025

Associated creatives

Mia Song
Mia SongPhotographer

Tags

woman holding lipstickwoman holding lipstick tubeholding lipstick tubeblonde womanwoman with blonde hairlipstick tubeMAC lipstick

Description

This beauty campaign image for MAC Cosmetics project Dazzle, photographed by Mia Song, features a close-up portrait of a woman with shoulder-length blonde wavy hair. She is holding an open lipstick tube near her face while wearing dark attire with thin straps. Her makeup includes defined winged eyeliner and neutral matte lipstick that matches the product. The lighting is soft and even, highlighting her features against a minimalist white background. Graphic text elements and the MAC logo are overlaid on the composition.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light, Beauty Light

Industries

Cosmetics

Background

White Seamless

Context

Advertising Campaign