Brand
ProjectBrand Identity

LURE Brand Identity 2024
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Description
This graphic design piece for the LURE brand identity features a striking vertical split layout. The left side consists of a solid black block displaying large white serif typography that reads The Edit with smaller sans-serif text below indicating Vol. 154. The right side shows a close-up of light blue silk fabric with soft folds, accented by an abstract linear black pattern. The lighting is clean and even, highlighting the smooth texture and drape of the textile material.