BrandLURE
ProjectBrand Identity

LURE Brand Identity 2024
Associated creatives
Tags
Description
This graphic design piece for the LURE brand identity features a striking vertical split layout. The left side consists of a solid black block displaying large white serif typography that reads The Edit with smaller sans-serif text below indicating Vol. 154. The right side shows a close-up of light blue silk fabric with soft folds, accented by an abstract linear black pattern. The lighting is clean and even, highlighting the smooth texture and drape of the textile material.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Color
Powder Blue (50%)
Jet Black (50%)
Context
Website / Web