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BrandLURE
ProjectBrand Identity
Grey cardboard brand identity piece for Lure wrapped in black string against a solid black background.

LURE Brand Identity 2024

Associated creatives

Oddity
OddityGraphic Design
Order
OrderGraphic Design
Sonia Castillo Studio
Sonia Castillo StudioGraphic Design
Super Studio
Super StudioGraphic Design
Estúdio Gole
Estúdio GoleGraphic Design

Tags

grey cardcardblack stringstringbrand identityidentity card

Description

This image showcases a brand identity piece for LURE, featuring a rectangular grey textured card centered against a solid black background. The card is haphazardly wrapped with long strands of black string that loop across its surface and trail off onto the dark background below. Subtle debossed typography and geometric outlines are visible on the surface of the grey card. The composition is minimal and structured, highlighting the tactile qualities of paper and cord materials. The lighting is even and direct, casting soft shadows that emphasize the physical depth of the card.

Style

Artistic, Horizontal, Minimalist

Color

Medium Grey (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign