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BrandLURE
ProjectBrand Identity
Open printed accordion brochure with black and white imagery, typography, and folded panels against a dark background

LURE Brand Identity 2024

Associated creatives

Oddity
OddityGraphic Design
Order
OrderGraphic Design
Sonia Castillo Studio
Sonia Castillo StudioGraphic Design
Super Studio
Super StudioGraphic Design
Estúdio Gole
Estúdio GoleGraphic Design

Tags

brand identity brochurebrochure designfolded brochurepaper brochureprint design

Description

This image showcases a brand identity project for LURE featuring an intricate, multi-panel folding accordion brochure. The printed piece is set against a dark background, highlighting its crisp white paper stock, precise black typography, and textured monochrome image inserts. Fine lines, geometric alignments, and abstract graphical elements connect various sections across the folded panels. The layout combines editorial text invitations with minimalist spatial design, emphasizing tactile print craftsmanship.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Color

Pure White (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign