Loro Piana
Holiday 2025 Ad Campaign
Nov 2025
Loro Piana channels an atmosphere of quiet luxury for their Holiday 2025 ad campaign, grounding the collection in a serene, tactile narrative that celebrates the house's mastery of fine materials. Photographer Annemarieke Van Drimmelen captures the essence of the season through a series of evocative portraits and lifestyle vignettes, where the focus remains steadfastly on the interplay between the human form and the rich, heritage-inspired textiles. The imagery leans into a sophisticated, editorial minimalism, seamlessly blending rustic, wood-paneled interiors with stark, cinematic snowy landscapes. Stylist Aleksandra Woroniecka emphasizes this focus on craft, layering intricate cable-knit sweaters, plush shearling coats, and structured wool tailoring in a warm, earth-toned palette that feels both intimate and grand. Using natural light and soft, directional studio strobe techniques, the campaign highlights the complex textures of silk, wool, and fur against weathered wooden surfaces and geometric design elements. With casting direction by Piergiorgio Del Moro, the models—including Aivita Mūze, Awar Odhiang, and Elias Monstrey—bring a contemplative, composed presence to each frame. By favoring high-key portraiture alongside low-key, dramatic chiaroscuro studies, the project achieves a timeless, atmospheric aesthetic that elevates holiday wear to an art form, perfectly reflecting the brand's commitment to artisanal quality and understated, functional elegance.
Lifestyle, Editorial, Vertical
Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
