Loro Piana Holiday 2025 Ad Campaign 2025

Description

This portrait from Loro Piana's Holiday 2025 ad campaign was photographed by Annemarieke Van Drimmelen and styled by Aleksandra Woroniecka, with casting by Piergiorgio Del Moro. The subject, a man with dark curly hair and a serious expression, is posed against an olive green wall marked with faint geometric lines. He wears a structured dark cape or poncho over a matching suit jacket, paired with a crisp white button-down shirt featuring an oversized tied collar or bow. The lighting is soft and directional, highlighting the rich textures of the heavy wool outerwear and creating subtle shadows across the scene. The composition is vertical, focusing tightly on the upper and mid-body to emphasize the dramatic draping of the garments.

Style

Editorial, Vertical, Moody, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign