Loro Piana Holiday 2025 Ad Campaign 2025

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This vertical fashion editorial portrait for Loro Piana's Holiday 2025 ad campaign was photographed by Annemarieke Van Drimmelen, featuring model Aivita Mūze. The subject stands gracefully in an artist's studio or workshop setting, resting a hand on a rustic wooden stepladder draped with fabric. She wears a long-sleeved turtleneck top and matching skirt featuring an intricate geometric pattern in neutral metallic tones, paired with woven shoes. The lighting is soft and natural, casting gentle shadows across the wooden floor and background panel. The composition is carefully balanced, emphasizing texture, neutral tones, and quiet sophistication.