Long Lead: Brand Identity

Dec 2021

Long Lead presents a comprehensive brand identity project for its editorial feature, The Turnaround. The work synthesizes long-form storytelling with an immersive documentary aesthetic, focusing on freediving and mental resilience. Creative direction by Natalie Matutschovsky unites editorial text layouts with cinematic visuals to establish a distinct, professional publishing presence. Photography and video direction by Daan Verhoeven define the project's moody, desaturated visual language. The execution leverages underwater photography and drone footage to maintain a consistent cinematic tone, complemented by graphic design from Decimal and Jacky Myint. The final output spans digital interfaces and editorial layouts, prioritizing clean typography and natural light to frame the documentary content.

Horizontal

Underwater

Ocean