Long Lead

Dec 2021

Long Lead presents a comprehensive brand identity project for their feature, The Turnaround. The work centers on cinematic documentary storytelling, exploring freediving through an immersive lens. Anchored by the photography and video direction of Daan Verhoeven, the project balances moody underwater visuals with precise editorial design. Creative direction by Natalie Matutschovsky unites the visual elements, while graphic design by Decimal and Jacky Myint establishes a clean, serif-led typography system. The aesthetic utilizes a desaturated palette and natural light to maintain a somber, cinematic quality across both digital interfaces and narrative assets. The project integrates a documentary style that moves seamlessly from aerial drone footage to intimate, deep-sea portraiture, supported by editorial narrative from Xan Rice and audio production by Goat Rodeo.

Horizontal

Underwater

Ocean