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ProjectBrand Identity
Freediver ascending in deep murky water with typography reading The Ascent centered in the frame

Brand Identity 2021

Associated creatives

Decimal
DecimalGraphic Design
Jacky Myint
Jacky MyintGraphic Design
Natalie Matutschovsky
Natalie MatutschovskyCreative Direction
Xan Rice
Xan RiceStory
Erin SchulteJohn Patrick Pullen
Erin SchulteJohn Patrick PullenEditing
Dale BraunerDan EisnerKate Gehan
Dale BraunerDan EisnerKate GehanEditorial Support
Charles DennistonCharlotte RymarDiana Elbasha
Charles DennistonCharlotte RymarDiana ElbashaAudience Development
Daan Verhoeven
Daan VerhoevenPhoto + Video
EJ Fox
EJ FoxProduction
Goat Rodeo
Goat RodeoAudio

Tags

freediver ascendingfreediverdiver ascendingdiverwoman freediverwoman ascending

Description

This image for the Brand Identity project by Long Lead features a freediver ascending vertically through deep, murky water. Centered typography overlays the scene, displaying the title The Ascent in an elegant serif typeface. The color palette is desaturated and moody, dominated by muted tones of grey and dark slate. The composition has a cinematic quality with soft, atmospheric lighting surrounding the solitary figure.

Style

Horizontal, Cinematic, Desaturated

Techniques

Underwater

Color

Charcoal (60%)
Slate (40%)

Background

Ocean

Context

Advertising Campaign, Brand Film / Corporate Video