Long Lead Brand Identity 2021

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An underwater editorial portrait capturing a freediver descending into deep water while wearing a dark wetsuit, swim cap, and diving goggles. Numerous air bubbles stream upward across the frame around the subject. Overlay text on the left features a literary quote about descent and survival, while brand and partner logos are visible across the chest of the wetsuit. The moody underwater environment is graded with deep blue and grey tones, creating an immersive atmosphere captured by Daan Verhoeven for Long Lead.