Aaino: Brand Identity

Feb 2025

Aaino’s brand identity project establishes a contemporary visual system that merges editorial storytelling with a clean, minimalist design language. Developed by Decimal and W—E studio, the identity utilizes high-contrast typography, monochrome palettes, and structured negative space to organize both digital and printed collateral. The project spans a diverse range of assets, from web interface concepts and motion graphics to tactile stationery systems and editorial layouts. The visual execution incorporates elements of collage and precise product presentation, creating a cohesive aesthetic that balances modern digital sensibilities with tactile, physical materials. Creative direction for the brand identity, website concept, and development was led by the directors, with graphic design contributions from Decimal and W—E studio.

Commercial, Minimalist, Vertical, Clean

Typography