Aaino

Feb 2025

Aaino’s brand identity project establishes a visual system centered on minimalist typography and editorial storytelling. Created by Decimal and W—E studio, the work functions across both digital and physical touchpoints, utilizing a high-contrast palette and structured negative space to organize content. The identity leans into a clean, modern aesthetic, incorporating monochromatic portraits alongside vibrant graphic treatments. The project encompasses web interface design, print collateral, and motion graphics, featuring an animated monogram and rhythmic typographic layouts. The physical stationery system emphasizes tactile print finishes against natural, textured backdrops, while the digital execution highlights an organized, editorial approach to object and image curation. Design leads Decimal and W—E studio collaborated on the development of the brand’s core visual language.

Commercial, Minimalist, Vertical, Clean

Typography