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BrandLong Lead
ProjectBrand Identity
Freediver descending underwater in dark open water captured from below with typography overlay reading The Descent

Long Lead Brand Identity 2021

Associated creatives

Decimal
DecimalGraphic Design
Jacky Myint
Jacky MyintGraphic Design
Natalie Matutschovsky
Natalie MatutschovskyCreative Direction
Xan Rice
Xan RiceStory
Erin SchulteJohn Patrick Pullen
Erin SchulteJohn Patrick PullenEditing
Dale BraunerDan EisnerKate Gehan
Dale BraunerDan EisnerKate GehanEditorial Support
Charles DennistonCharlotte RymarDiana Elbasha
Charles DennistonCharlotte RymarDiana ElbashaAudience Development
Daan Verhoeven
Daan VerhoevenPhoto + Video
EJ Fox
EJ FoxProduction
Goat Rodeo
Goat RodeoAudio

Tags

freediver underwaterfreediverdiver descendingunderwater diverunderwater scene

Description

This underwater editorial frame captures a freediver descending vertically into dark, deep ocean waters, shot from directly below. The composition emphasizes the vast scale and somber atmosphere of the open sea with natural ambient light filtering down from the surface. Bold serif typography reading The Descent is centered horizontally across the frame. The project is produced under the Long Lead brand identity with photography by Daan Verhoeven.

Style

Documentary, Horizontal, Moody, Desaturated

Techniques

Underwater, Natural light

Background

Ocean

Context

Editorial