Loewe: Loewe S/S 25 Collateral Campaign

Feb 2025

The Loewe S/S 25 collateral campaign offers a refined exploration of modern tailoring and structural design, captured through the lens of photographer Sam Khoury. Under the design direction of Jonathan Anderson, the imagery balances architectural rigor with the fluid silhouettes of the season’s collection. Styling by Bianca Raggi emphasizes a mix of sharp, clean lines and rich textural contrasts, featuring leather outerwear and statement accessories set against muted, minimalist interiors. The campaign utilizes a series of observational and cinematic frames, moving between austere concrete environments and soft, studio-lit settings. Techniques including monochrome grading and analogue-inspired film textures provide a grounded, editorial sensibility. Models Bodine Van Galen, Kate Moore, and Luoyi anchor the visuals, posing within curated spaces that highlight the intricate detailing of the brand's latest leather goods and ready-to-wear apparel.

Editorial, Clean, Vertical

Natural light

Advertising Campaign