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Model seated inside a car wearing a brown leather jacket and white top for the Loewe S/S 25 campaign.
Model wearing dark suit seated on a white bench against a minimalist interior background for Loewe
Model in a black shirt and dark shoes crouching against a textured concrete wall holding an olive green handbag
Close-up of hands opening an olive green leather handbag for the Loewe S/S 25 collateral campaign.
Model standing on a white surface wearing a dark leather jacket and beige skirt against a white curtain background.
Model standing by the open door of a parked sedan wearing a dark jacket and trousers outdoors with trees
Model holding a soft yellow leather clutch bag with a gold chain strap, wearing an olive shirt
Model wearing a long floral print dress standing against a textured concrete wall
Model wearing a black blazer and brown trousers standing in a concrete hallway for Loewe
Person in a dark pinstripe suit holding a red leather handbag next to a black piano
Model wearing a floral print maxi dress and sunglasses leaning against a weathered stone wall beneath green foliage.
Model seated wearing a black leather jacket and trousers against a dark moody background with lush green plants.
Model wearing a structured grey blazer and wide denim trousers against a plain white studio background.
Model in a yellow top holding a dark handbag against a curtained studio backdrop
Model wearing a grey blazer and blue trousers holding a dark handbag inside a building with tiled floors and stairs.
Model posing with one foot on a piano bench wearing a white blouse and floral skirt near a grand piano.
Model standing in architectural interior wearing a black top with white draped overlay and black trousers.
Model seated inside a car wearing a brown leather jacket and white top for the Loewe S/S 25 campaign.
Model wearing dark suit seated on a white bench against a minimalist interior background for Loewe
Model in a black shirt and dark shoes crouching against a textured concrete wall holding an olive green handbag

Loewe Loewe S/S 25 Collateral Campaign 2025

About

The Loewe S/S 25 collateral campaign offers a refined exploration of modern tailoring and structural design, captured through the lens of photographer Sam Khoury. Under the design direction of Jonathan Anderson, the imagery balances architectural rigor with the fluid silhouettes of the season’s collection. Styling by Bianca Raggi emphasizes a mix of sharp, clean lines and rich textural contrasts, featuring leather outerwear and statement accessories set against muted, minimalist interiors. The campaign utilizes a series of observational and cinematic frames, moving between austere concrete environments and soft, studio-lit settings. Techniques including monochrome grading and analogue-inspired film textures provide a grounded, editorial sensibility. Models Bodine Van Galen, Kate Moore, and Luoyi anchor the visuals, posing within curated spaces that highlight the intricate detailing of the brand's latest leather goods and ready-to-wear apparel.

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