Loewe

Feb 2025

The Loewe S/S 25 collateral campaign captures a refined balance between sculptural tailoring and architectural minimalism. Through the lens of photographer Sam Khoury, the imagery emphasizes raw textural contrast, pairing sharp blazers and pleated denim with the house’s structured leather handbags. Design direction by Jonathan Anderson lends a sense of atmospheric rigor to the collection, utilizing subdued natural light and sparse, brutalist-inspired interiors. Featuring models Bodine Van Galen, Kate Moore, and Luoyi, the campaign moves through diverse settings—from verdant outdoor backdrops to clean-lined, modern indoor spaces. The visual language relies on editorial framing and deliberate, cinematic composition. Styling by Bianca Raggi ties the narrative together, highlighting the material quality of the garments and accessories through clean, purposeful aesthetic choices.

Editorial, Clean, Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign