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Brand
Loewe
ProjectLoewe S/S 25 Collateral Campaign
Model seated inside a car wearing a brown leather jacket and white top for the Loewe S/S 25 campaign.

Loewe Loewe S/S 25 Collateral Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonDesigner
Sam Khoury
Sam KhouryPhotographer
Bianca Raggi
Bianca RaggiFashion Editor/Stylist
Bodine Van Galen
Bodine Van GalenModel
Kate Moore
Kate MooreModel
Luoyi
LuoyiModel

Tags

model in leather jacketwoman in leather jacketbrown leather jacketleather jacketmodel in carwoman seated in car

Description

Captured by photographer Sam Khoury, this fashion portrait for the Loewe S/S 25 collateral campaign features model Luoyi seated inside a vintage car interior. Styled by Bianca Raggi with design direction by Jonathan Anderson, the model wears a rich brown leather jacket layered over a white ribbed top and dark trousers. The interior features dark navy leather seating and wood trim details. Natural lighting highlights the polished textures of the outerwear and the vehicle cabin.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Cream (30%)
Jet Black (20%)

Background

Garage

Context

Advertising Campaign