Loewe

Feb 2026

The Loewe S/S 2026 campaign is a masterclass in high-fashion editorial minimalism, stripping away the superfluous to celebrate the intersection of form, color, and texture. Under the creative vision of designers Jack McCollough and Lazaro Hernandez, the campaign channels a precise, graphic sensibility that feels both futuristic and tactile. Captured through the lens of photographer Talia Chetrit, the visuals lean into a bold, saturated color palette where vibrant yellows, reds, and deep blues clash against stark, solid backdrops. The project employs a rigorous live-action technique to highlight the structural complexity of the season’s collection, from avant-garde wraparound sunglasses to sculptural leather handbags. Styling by Jodie Barnes underscores the collection’s focus on contrasting materials, pairing smooth leathers with fuzzy textiles and reflective plastics to create a sensory-rich experience. The casting—featuring Isla Johnston, Talia Ryder, and True Whitaker—reinforces this neutral, intense mood, with their wet-look hair and poised, direct gazes heightening the cinematic quality of each frame. With art direction by Carina Frey and Stefanie Barth, the campaign utilizes soft light and hard light interchangeably to emphasize the interplay between the organic forms of the subjects and the sharp, geometric architecture of the accessories. By balancing commercial appeal with an uncompromising aesthetic, this campaign solidifies its place as a definitive statement in contemporary luxury fashion.

Editorial, Commercial

Luxury Fashion Houses, Fashion