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·Loewe S/S 2026 Campaign

Model with dark curly hair wearing a black jacket and yellow shorts against a green background

Model wearing a red sweater and black leather shorts holding a brown suede handbag against a yellow background.

Close-up portrait of a person with wet hair wearing a red sleeveless top leaning over a yellow basin for Loewe SS 2026

Woman wearing a multicolored striped dress holding a black handbag against an overcast sky background

Close-up of a foot wearing a red sock shoe with a clear heel submerged in an outdoor blue tiled swimming pool.

Woman with wet dark hair wearing a bright yellow shirt resting beside a dark brown suede handbag against a tiled ledge

Loewe campaign image showing folded leather handbags resting against black plastic garbage bags.

Model in black jacket and yellow turtleneck holding a large black leather handbag against a tiled background for Loewe S/S 2026 campaign

Black leather handbag positioned on a white surface, flanked by bright orange textured trousers and red shoes in a Loewe campaign image

Close-up of dark circular spheres resting in translucent liquid pools on a bright turquoise surface

Woman with wet hair wearing a multi-coloured striped polo shirt and matching shorts against a white background

Wet-haired woman in a black top with yellow backing posing against a black seamless background for Loewe S/S 2026

Close-up of a person wearing a bright yellow high-heeled shoe against crumpled metallic foil background

Model wearing dark visor sunglasses and a blue top against a dark background with red Loewe typography

Model wearing dark sunglasses and a green coat holds a white handbag against a solid green background for Loewe S/S 2026 campaign.

Model wearing a bright green dress and large dark sunglasses seated on a chair by a pool holding a white handbag for the Loewe campaign.

Close-up of mixed fruit in a blue mesh bag overlaid with white foam and red branding

Close-up of dark produce packed tightly behind a bright red mesh netting with yellow text overlay spelling Loewe.

Model wearing a bright red sweatshirt and mirrored visor sunglasses against an overcast sky for the Loewe S/S 2026 campaign.

Loewe Loewe S/S 2026 Campaign 2026

About

The Loewe S/S 2026 campaign is a masterclass in high-fashion editorial minimalism, stripping away the superfluous to celebrate the intersection of form, color, and texture. Under the creative vision of designers Jack McCollough and Lazaro Hernandez, the campaign channels a precise, graphic sensibility that feels both futuristic and tactile. Captured through the lens of photographer Talia Chetrit, the visuals lean into a bold, saturated color palette where vibrant yellows, reds, and deep blues clash against stark, solid backdrops. The project employs a rigorous live-action technique to highlight the structural complexity of the season’s collection, from avant-garde wraparound sunglasses to sculptural leather handbags. Styling by Jodie Barnes underscores the collection’s focus on contrasting materials, pairing smooth leathers with fuzzy textiles and reflective plastics to create a sensory-rich experience. The casting—featuring Isla Johnston, Talia Ryder, and True Whitaker—reinforces this neutral, intense mood, with their wet-look hair and poised, direct gazes heightening the cinematic quality of each frame. With art direction by Carina Frey and Stefanie Barth, the campaign utilizes soft light and hard light interchangeably to emphasize the interplay between the organic forms of the subjects and the sharp, geometric architecture of the accessories. By balancing commercial appeal with an uncompromising aesthetic, this campaign solidifies its place as a definitive statement in contemporary luxury fashion.