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BrandLoewe
ProjectLoewe S/S 2026 Campaign
Close-up of dark produce packed tightly behind a bright red mesh netting with yellow text overlay spelling Loewe.

Loewe Loewe S/S 2026 Campaign 2026

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesFashion Editor/Stylist
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Director
Holli Smith
Holli SmithHair Stylist
Fara Homidi
Fara HomidiMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Valerie Weill
Valerie WeillSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Isla Johnston
Isla JohnstonActor
Talia Ryder
Talia RyderActor
True Whitaker
True WhitakerActor

Tags

red mesh nettingred meshmesh nettingnettingloewe textyellow loewe textloewe branding

Description

This image from the Loewe S/S 2026 campaign captures a close-up, textured view of dark produce encased in a vibrant red diamond-patterned mesh bag. The stark contrast between the deep dark tones of the contents and the bright red netting creates a tactile, graphic composition. The yellow typographic logo of Loewe is centered prominently against the patterned background. The lighting is direct, highlighting the physical texture of the mesh grid and the rounded shapes beneath. Photography by Talia Chetrit with art direction by Carina Frey & Stefanie Barth.

Style

Vertical, Commercial, Saturated, Graphic

Industries

Luxury Fashion Houses

Color

Scarlet (70%)
Lemon (30%)

Background

Fabric Texture

Context

Advertising Campaign