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BrandLoewe
ProjectLoewe S/S 2026 Campaign
Close-up of dark circular spheres resting in translucent liquid pools on a bright turquoise surface

Loewe Loewe S/S 2026 Campaign 2026

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesFashion Editor/Stylist
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Director
Holli Smith
Holli SmithHair Stylist
Fara Homidi
Fara HomidiMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Valerie Weill
Valerie WeillSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Isla Johnston
Isla JohnstonActor
Talia Ryder
Talia RyderActor
True Whitaker
True WhitakerActor

Tags

dark spheres in liquiddark spheresliquid poolsturquoise surfaceloewe campaignloewe branding

Description

This image for the Loewe SS 2026 campaign features a top-down view of dark circular objects resting in translucent liquid puddles spread across a vibrant turquoise surface. The composition displays repeating circular shapes with wet glossy textures and subtle fluid droplets. Bright overhead lighting casts soft shadows beneath each puddle, enhancing the tactile quality of the scene. The central brand name LOEWE is rendered in bold yellow typography. Talia Chetrit photographed the project, with art direction by Carina Frey and Stefanie Barth.

Style

Editorial, Vertical, Clean, Graphic

Industries

Luxury Fashion Houses

Color

Jet Black (30%)

Background

Solid Colour

Context

Advertising Campaign