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Close-up portrait of a Black man wearing a dark burgundy hooded jacket with a light blue scarf, positioned against a blue umbrella.

Loewe Loewe Fall/Winter 2026 Precollection 2026

About

This portrait for the Loewe Fall/Winter 2026 Precollection campaign features a Black man wearing a dark burgundy hooded jacket and a bright blue inner scarf. Photographed by Talia Chetrit with styling by Jodie Barnes, art direction by Carina Frey and Stefanie Barth, and set design by Valerie Weill. The subject is framed against a vibrant blue umbrella background, creating strong color contrast. The lighting highlights the subject's features with clean commercial polish.

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Advertising Campaign