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BrandLoewe
ProjectLoewe Fall/Winter 2026 Precollection
Close-up portrait of a Black man wearing a dark burgundy hooded jacket with a light blue scarf, positioned against a blue umbrella.

Loewe Loewe Fall/Winter 2026 Precollection 2026

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesFashion Editor/Stylist
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Director
Holli Smith
Holli SmithHair Stylist
Fara Homidi
Fara HomidiMakeup Artist
Valerie Weill
Valerie WeillSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Eva Victor
Eva VictorActor
Isla Johnston
Isla JohnstonActor
Levon Hawke
Levon HawkeActor
Seydou Sarr
Seydou SarrEntertainer

Tags

black manman in burgundy jacketburgundy hooded jacketlight blue scarfloewe precollection portrait

Description

This portrait for the Loewe Fall/Winter 2026 Precollection campaign features a Black man wearing a dark burgundy hooded jacket and a bright blue inner scarf. Photographed by Talia Chetrit with styling by Jodie Barnes, art direction by Carina Frey and Stefanie Barth, and set design by Valerie Weill. The subject is framed against a vibrant blue umbrella background, creating strong color contrast. The lighting highlights the subject's features with clean commercial polish.

Style

Vertical, Commercial, Saturated, Warm

Industries

Luxury Fashion Houses

Color

Burgundy (70%)
Sky Blue (30%)

Context

Advertising Campaign