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BrandLoewe
ProjectLoewe Fall/Winter 2026 Precollection
Close-up rear view of a person wearing a royal blue knit garment over striped shorts against an ocean background

Loewe Loewe Fall/Winter 2026 Precollection 2026

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezDesigner
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesFashion Editor/Stylist
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Director
Holli Smith
Holli SmithHair Stylist
Fara Homidi
Fara HomidiMakeup Artist
Valerie Weill
Valerie WeillSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Eva Victor
Eva VictorActor
Isla Johnston
Isla JohnstonActor
Levon Hawke
Levon HawkeActor
Seydou Sarr
Seydou SarrEntertainer

Tags

blue knit sweaterblue sweaterknit sweaterstriped shortsshorts

Description

This campaign image for the Loewe Fall/Winter 2026 Precollection features a close-up rear view of a person photographed by Talia Chetrit. The subject wears a textured royal blue knit sweater layered over black and white striped shorts against an expansive ocean backdrop. The composition highlights the tactile knit fabric and contrasting striped patterns under natural outdoor lighting. Art direction is led by Carina Frey and Stefanie Barth, with styling by Jodie Barnes.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (70%)
Pure White (30%)

Background

Ocean

Context

Advertising Campaign