Loewe

Jul 2023

For the Loewe Fall 2023 Men's ad campaign, Creative Director Jonathan Anderson orchestrates a masterclass in quiet, textural luxury. Captured through the lens of photographer David Sims, the campaign leans into a surreal, minimalist aesthetic that blurs the lines between raw industrialism and refined portraiture. Featuring actor Jamie Dornan alongside musician Omar Apollo, the imagery utilizes deliberate set design by Vincent Olivieri, employing crinkled, translucent plastic sheeting and metallic surfaces to create a layered, cinematic environment. The project expertly balances the brand's heritage with a modern, contemplative tone, emphasizing tactile details such as shaggy suede footwear, structured leather tote bags, and rich, saturated knits. With sophisticated styling by Benjamin Bruno, the campaign maintains a consistent editorial minimalism, reinforced by soft natural light and the strategic use of studio strobe to heighten the contrast of material textures. By juxtaposing the human form against deliberate, abstract props—like delicate white flowers or vintage light fixtures—the visuals achieve an intimate and quiet introspection. This project stands as a high-fashion editorial exploration where clean, geometric compositions elevate essential luxury pieces, showcasing the collection through a lens that is both professional and intensely evocative, perfectly capturing the distinctive spirit of the contemporary house.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion