BrandLoewe
ProjectFall 2023 Men's Ad Campaign

Loewe Fall 2023 Men's Ad Campaign 2023
Associated creatives
Tags
Description
Black and white campaign advertisement for Loewe Fall Winter 2023, photographed by David Sims under creative direction by Jonathan Anderson. Actor Jamie Dornan is captured in side profile against a pale studio wall cast with soft plant shadows, wearing a dark black garment. He gently cradles an open white chrysanthemum flower in his left hand, gazing downward in quiet contemplation. The bold Loewe logo is typeset across the top of the frame alongside campaign credits.
Style
Vertical, Commercial, Monochrome, Minimalist
Techniques
Typography, Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign





