BrandLoewe
ProjectFall 2023 Men's Ad Campaign

Loewe Fall 2023 Men's Ad Campaign 2023
Associated creatives
Tags
Description
Actor Jamie Dornan poses for the Loewe Fall 2023 men's advertising campaign, photographed by David Sims under the creative direction of Jonathan Anderson. Dornan wears a dark structured wool overcoat layered over a dark top while raising his right arm to touch a suspended industrial fluorescent tube light. The scene is illuminated with warm, diffused lighting against an atmospheric, set-dressed studio background. Bold typographic branding for Loewe spans the upper third of the frame alongside campaign text details.
Style
Vertical, Commercial, Moody, Warm
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Off-Black (70%)
Charcoal (30%)
Background
Set-dressed
Context
Advertising Campaign





