Loewe
Carlos Cuevas with Esencia
Brand
ProjectCarlos Cuevas with Esencia
Date
Nov 2025
Description
Loewe presents a series of campaign portraits and product imagery featuring actor Carlos Cuevas. The visual direction leans into a moody, intimate aesthetic, utilising low-key lighting and deep shadows to anchor the fragrance within a minimalist, tactile environment. Photographer Martin Gatti employs techniques such as long exposure and motion blur to introduce an artistic, surreal quality to the portraiture. The campaign juxtaposes clean editorial shots of the Esencia bottle against atmospheric, soft-focus imagery, creating a cohesive visual identity for the fragrance line.
Style
Vertical, Moody
Industries
Fragrance
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.