Loewe: Carlos Cuevas with Esencia
Brand
Date
Nov 2025
Description
Loewe presents a visual campaign for its Esencia fragrance, featuring Spanish actor Carlos Cuevas. The series centers on the interplay between the tactile nature of luxury perfume bottles and portraiture, utilizing moody, low-key lighting and minimalist compositions to define the brand's aesthetic. Photographed by Martin Gatti, the campaign incorporates artistic long exposure and motion blur techniques. These visual choices lend a surreal, introspective quality to the imagery, contrasting the sharp, clean typography of the product labels with soft, atmospheric shadows and rich textile backdrops.
Style
Vertical, Moody
Industries
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.