Loewe presents a visual campaign for its Esencia fragrance, featuring Spanish actor Carlos Cuevas. The series centers on the interplay between the tactile nature of luxury perfume bottles and portraiture, utilizing moody, low-key lighting and minimalist compositions to define the brand's aesthetic.
Photographed by Martin Gatti, the campaign incorporates artistic long exposure and motion blur techniques. These visual choices lend a surreal, introspective quality to the imagery, contrasting the sharp, clean typography of the product labels with soft, atmospheric shadows and rich textile backdrops.
