Brand
ProjectCarlos Cuevas with Esencia

Loewe Carlos Cuevas with Esencia 2025
Associated creatives
Tags
Description
Spanish actor Carlos Cuevas relaxes in a black leather armchair while holding a glass bottle of Loewe Esencia fragrance. He is dressed in a minimalist all-black outfit consisting of a short-sleeved crewneck t-shirt, dark trousers, and a belt with a silver buckle. The composition is captured with soft, directional lighting against a dark backdrop, creating a moody, intimate atmosphere. Photographed by Martin Gatti for Loewe.
Style
Vertical, Commercial, Moody
Techniques
Low-key / chiaroscuro
Industries
Fragrance
Color
Jet Black (80%)
Background
Black Seamless
Context
Advertising Campaign