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Brand
Loewe
ProjectCarlos Cuevas with Esencia
Carlos Cuevas seated barefoot in a black armchair holding a Loewe Esencia fragrance bottle with motion-blurred face.

Loewe Carlos Cuevas with Esencia 2025

Associated creatives

Martin Gatti
Martin GattiPhotographer

Tags

carlos cuevasloewe perfumeperfume bottlefragrance bottleman seated in armchairman seatedman in black shirtblack t shirtblack trousers

Description

Spanish actor Carlos Cuevas relaxes barefoot in a black leather armchair, dressed in a black crewneck shirt, tailored trousers, and a belt with a silver buckle. In his left hand, he holds a rectangular glass bottle of Loewe Esencia fragrance. A deliberate horizontal motion blur obscures his face, creating an artistic and surreal portrait effect against a muted dark background, captured by photographer Martin Gatti.

Style

Vertical, Commercial, Moody, Cool

Techniques

Long exposure

Industries

Fragrance

Color

Jet Black (90%)

Background

Black Seamless

Context

Advertising Campaign