Lancôme: Lancome Genifique
Brand
Date
Jan 2024
Description
This commercial campaign for Lancôme Genifique focuses on the technical design and physical properties of the skincare range. Through a series of product photographs, the project captures the serum bottles and eye cream packaging using a clean, cool-toned aesthetic. Photographer Tais Sirote utilizes a mix of 3D render / CGI techniques and high-end macro photography to highlight the metallic finishes, glass textures, and product branding. The compositions employ low-key / chiaroscuro lighting and soft reflections to establish a consistent, modern visual language across the product line.
Style
Vertical, Commercial, Cool, Clean
Techniques
3D render / CGI
Industries
Color
Jet Black
Background
Gradient
Context
E-commerce / Product
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.