Lancôme

Jan 2024

Lancôme showcases its Genifique skincare line through a series of product-focused commercial assets. The collection highlights the serum bottles and eye cream containers across various studio environments, utilising both photography and 3D render / CGI techniques to maintain a consistent visual identity. The imagery employs a clean aesthetic, leveraging cool blue gradients and chiaroscuro lighting to draw attention to the metallic finishes and reflective glass of the packaging. Photographed by Tais Sirote, the compositions centre on the hero products to emphasise a modern, high-end look. From macro shots highlighting the serum's texture to minimalist modular studio settings, the project focuses on the interplay of soft light and glossy surfaces. The campaign captures the branding through precise, sharp details and a unified color palette.

Vertical, Commercial, Cool, Clean

3D render / CGI

Skincare

Gradient

E-commerce / Product