Lancôme

Feb 2025

Lancôme’s campaign for Idôle features Olivia Rodrigo in a series of sequences that transition from intimate bedroom environments to surreal, floral-filled stage settings. The film utilizes a cinematic, live-action technique to capture the artist through a blend of close-up beauty shots, mirror reflections, and energetic movement. Creative and production efforts for the fragrance project were led by Publicis Luxe, with additional production support from Henry and Prodigious. The visual identity is defined by a palette of magentas and purples, punctuated by neon highlights and golden hour lighting, with post-production and visual effects provided by Mathematic.

Horizontal, Cinematic, Neon, Golden Hour

Fragrance

Set-dressed

Music Video