Lancôme’s campaign for Idôle features artist Olivia Rodrigo in a series of visual vignettes that span intimate domestic spaces and surreal, high-energy backdrops. The film moves through a narrative of personal reflection, utilizing mirror sequences and close-up beauty shots marked by distinct sparkling details.
Developed by agency and production house Publicis Luxe, the project integrates cinematic movement with neon-inflected lighting and a saturated magenta and purple color palette. The execution balances live-action technique with layered stage lighting, resulting in a cohesive atmospheric tone that shifts from soft bedroom settings to expansive, stylized environments.
