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ProjectIdôle

Lancôme Idôle 2025

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Description

This video features pop artist Olivia Rodrigo starring in the Lancôme Idôle campaign, directed with a dynamic blend of intimate bedroom settings, mirror reflections, and surreal floral backdrops. The visual pacing moves fluidly between close-up beauty shots featuring sparkling teardrop details, energetic choreography on a floating platform, and scenes of paper flying in a softly lit youth bedroom. The color palette leans heavily into rich magentas, pinks, and soft purples, creating a cohesive atmospheric mood. Lighting varies from soft ambient room illumination to dramatic stage lighting and illuminated vanity mirrors, highlighting the cinematic post-production style.