Jordan Design System 2025

Description

Senior Art Director Matija Gabrilo directs the visual presentation for Jordan's Design System project. The editorial composition captures a woman with voluminous curly hair resting her arms over stainless steel warmer shelves loaded with transparent bags of snacks. She is styled in a black athletic top and a black Jordan performance glove featuring an illuminated white Jumpman emblem. Direct flash illumination reflects off the polished metallic surfaces, offset by a red Jordan logo badge and stylized vertical typography on the frame edge.

Style

Editorial, Vertical, Gritty

Techniques

Flash

Industries

Sportswear

Color

Background

Metal Texture

Context

Advertising Campaign