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  • ·Jordan Design System fashion campaign by Matija Gabrilo
Brand
Jordan
ProjectDesign System
Woman with curly blonde hair wearing a grey shirt and dark shorts leaning against a bronze truck.

Jordan Design System 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

woman leaning on truckwoman leaning on carwoman posingblonde womanwoman with curly hairgrey shirtdark shortscargo shortssneakersbronze truckpickup truckbronze pickup truck

Description

This fashion campaign image for Jordan's Design System, art directed by Matija Gabrilo, features a woman with voluminous curly blonde hair leaning against the side of a bronze pickup truck. She wears an oversized grey button-down shirt over a mesh top, dark cargo shorts, dark socks, and patterned sneakers. The outdoor urban setting includes power lines and industrial elements in the background under soft daylight. The composition captures a streetwear aesthetic with a cool colour grading and deliberate editorial styling.