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Graphic design brand identity layout by Johnson and Laird featuring red and black social media tiles and mobile app interface mockup
Two printed brand identity layout pages shown side by side featuring typography and a portrait of Zoe Bell against a bold red background.
Oysters and champagne glass splashing liquid against a vibrant solid red background with scattered shells and a wire cork.
Open ring-bound publication layout featuring typography, a black and white portrait of two men, and columns of descriptive text on a red background.
Red gift box containing glass gin and tonic bottles next to a business card on a red surface
Bold white sans-serif typography displaying pairs like Black and White and Cats and Dogs on a solid black background.
Blue spiral notebook with white typography resting on a solid blue surface
Open spiral-bound brochure on a solid blue background featuring bold blue typography, portrait, and biographical text about Raybon Kan.
Red brand identity collateral including a spiral-bound notebook, a large branded box, and business cards on a red surface.
A black pig figurine standing on a solid red background with fried eggs placed on its back and scattered on the floor.
Open spiral-bound booklet with blue text on white paper resting on a solid blue surface.
Brown Johnson and Laird company logo lettering displayed on a clean white office wall with blurred workspace in background
Graphic design brand identity layout by Johnson and Laird featuring red and black social media tiles and mobile app interface mockup
Two printed brand identity layout pages shown side by side featuring typography and a portrait of Zoe Bell against a bold red background.
Oysters and champagne glass splashing liquid against a vibrant solid red background with scattered shells and a wire cork.

Johnson&Laird Brand Identity 2023

About

The brand identity for Johnson & Laird establishes a bold, high-contrast visual system that leans into saturated color blocking and structured typographic layouts. Spanning digital assets, editorial publications, and physical collateral, the work balances professional agency information with clean, minimalist graphic design. Key visuals include monochromatic color schemes paired with sans-serif typography, utilizing dynamic photography to ground the brand identity. Yuki Sato captures the imagery, while Seven provides the graphic design across the diverse suite of assets, ranging from presentation boxes and spiral-bound booklets to environmental corporate signage.

Brand

Johnson&Laird

Credits

Seven
Graphic Design
Yuki Sato
Photography

Styles

HorizontalCommercialClean
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