BrandJohnson&Laird
ProjectBrand Identity

Johnson&Laird Brand Identity 2023
Associated creatives
Tags
Description
This brand identity project for Johnson and Laird features an open ring-bound publication set against a vibrant solid red background. The layout incorporates bold typography, a black and white portrait photograph of two men, and extensive editorial columns of descriptive text. Yuki Sato captured the imagery while Seven handled the graphic design elements. The clean, modern presentation utilizes high-contrast monochrome imagery alongside structured page layouts.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Color
Pure White (50%)
Jet Black (30%)
Crimson (20%)
Background
Solid Colour
Context
Editorial
